ELVA BLAU IS A BRAND BORN OUT OF THE ANTHROPOLOGY OF THINGS. IT IS LOOKING AT ANTS AND THE OCEAN WITH EQUAL AWE. IT IS ABOUT SMELLING YOUR FAVORITE SCENTS, FEELING A BREEZE WHILE WATCHING IT WINNOW THROUGH THE GRASS AND THE REALIZATION THAT THINGS DO NOT HAVE A GIVEN MEANING UNTIL WE INSCRIBE THEM WITH IT. IT IS THE MOMENT WE REALIZE WE DECIDE WHAT AN OBJECT IS, TURNING MEMORIES INTO THE ARTEFACTS WE CARRY.

ELVA BLAU is an independent jewellery and object label.

Founded by Elva, an autodidactic designer with a Masters degree in Anthropology, the work investigates how physical objects acquire human meaning.

Inspiration is gathered from architecture, nature, and old footage collected in archives. Months are spent sourcing specific elements and raw components, which are then assembled into final pieces through an intuitive process. With a circular approach, the label tries to primarily use recycled metals, second hand pearls or historical fragments. Each component brings an existing history into a new form, resulting almost exclusively in singular unique pieces.